A Message from the Win in Health Team

At Win in Health, we have proudly been serving our customers since 1984, and we strongly believe in the power of information and advocacy. We deeply understand the significance of Natural Health Products (NHPs) in fostering health and wellness, and we acknowledge the hurdles that our industry presently encounters due to evolving regulations.

We encourage you to take a moment to read the following article. It provides a comprehensive overview of the situation, the potential impact of these regulatory changes, and how each of us can take action to protect access to these essential health products.

Your understanding and support can make a significant difference in this cause. Together, we can help ensure the continued availability of NHPs for all who rely on them for their health and well-being.


In the realm of health and wellness, Natural Health Products (NHPs) have emerged as a cornerstone, providing individuals with a holistic approach to maintaining and improving their health. However, the landscape of NHPs in Canada is undergoing significant changes, prompting the creation of advocacy platforms like 'Save Our Supplements.'

'Save Our Supplements' is a dedicated platform that aims to safeguard the accessibility and affordability of NHPs for Canadians. The website serves as a hub for information, resources, and advocacy tools, all centered around the mission to protect our right to choose NHPs for our health needs. The purpose of 'Save Our Supplements' is not just to inform, but to empower individuals to take action against the regulatory changes that threaten the availability of these vital health products.

NHPs, encompassing a wide range of products from vitamins and minerals to herbal remedies and probiotics, play a crucial role in the health regimen of many Canadians. They offer a natural and often gentler alternative to pharmaceutical drugs, allowing individuals to take a proactive role in their health and wellness. The importance of maintaining access to these products cannot be overstated. For many, NHPs are not just supplements; they are a vital component of their health strategy.

However, the current situation regarding NHPs in Canada is concerning. Health Canada, the federal institution responsible for helping Canadians maintain and improve their health, is imposing stringent regulations on NHPs. These regulations treat NHPs similarly to pharmaceutical drugs, leading to increased costs and potentially reducing the variety of products available on the market. This shift in regulatory approach is causing alarm among those who rely on NHPs for their health and well-being.

As we delve deeper into the world of NHPs and the challenges they face, it's important to remember the value these products bring to our lives. From supporting our immune system to promoting mental well-being, NHPs have a wide range of benefits that contribute to our overall health. As such, the mission of 'Save Our Supplements' is not just about preserving a product; it's about safeguarding our right to choose how we take care of our health.

In the face of changing regulations, platforms like 'Save Our Supplements' remind us of the importance of advocacy and the power of our voices. As we navigate the evolving landscape of NHPs in Canada, let's strive to ensure that these natural health products remain within our reach, today and in the future.

Save Our Supplements
The Government of Canada is making changes to treat safe, natural health products like pharmaceutical drugs. Send a letter to your MP to Save Our Supplements.

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Understanding Natural Health Products (NHPs)

Natural Health Products (NHPs) are a category of health products that are derived from natural sources. They are used and marketed for their health benefits and are often used as alternatives or complements to traditional pharmaceutical medicines. NHPs include a wide range of products such as vitamins, minerals, herbal remedies, homeopathic medicines, traditional medicines, probiotics, and other products like amino acids and essential fatty acids.

NHPs play a significant role in health and wellness. They are designed to restore or maintain good health, prevent disease, or provide a therapeutic effect. Unlike pharmaceutical drugs, which are often designed to treat specific diseases or symptoms, NHPs are generally used to support overall health and well-being. They can help to boost the immune system, support mental health, improve digestion, promote healthy skin, and provide many other health benefits.

For example, vitamins and minerals are essential nutrients that the body needs to function properly. They play a crucial role in various bodily functions such as metabolism, bone health, and immune function. Herbal remedies, on the other hand, have been used for thousands of years to prevent and treat diseases. They are derived from plants and their extracts, and they offer a natural and holistic approach to health.

Probiotics are another common type of NHP. They are live bacteria and yeasts that are good for your health, especially your digestive system. We usually think of bacteria as something harmful, but your body is full of bacteria, both good and bad. Probiotics are often called "good" or "friendly" bacteria because they help keep your gut healthy.

Homeopathic medicines are a system of medicine based on the principle of "like cures like", where a substance that causes symptoms in a healthy person can be used to treat similar symptoms in a sick person. They are used for a wide range of health conditions, from common colds to chronic diseases.

In conclusion, NHPs are a diverse group of health products that play a vital role in health and wellness. They offer a natural and often gentler alternative to pharmaceutical drugs, allowing individuals to take a proactive role in their health. As we navigate the evolving landscape of NHPs in Canada, it's important to understand what these products are and the value they bring to our health and well-being.

The Benefits of Natural Health Products

Natural Health Products (NHPs) offer a myriad of benefits that contribute significantly to overall well-being. These benefits span across various aspects of health, from physical to mental, and even emotional wellness.

One of the primary benefits of NHPs is their role in preventive health care. Vitamins and minerals, for instance, are essential for the proper functioning of the body. They aid in various physiological processes, such as boosting the immune system, supporting bone health, and aiding in energy production. For example, Vitamin C is known for its immune-boosting properties, while Calcium and Vitamin D are essential for bone health.

Herbal remedies, another category of NHPs, have been used for centuries in traditional medicine systems across the world. They offer therapeutic benefits for a range of health conditions. For instance, Echinacea is often used to fight infections, especially common colds and other upper respiratory infections, while St. John's Wort is commonly used for treating mild to moderate depression.

Probiotics, known as 'good bacteria,' play a crucial role in maintaining gut health. They help balance the gut flora, aiding in digestion and even impacting mental health. Several studies have suggested a link between gut health and mood disorders, indicating that probiotics could potentially play a role in managing conditions like depression and anxiety.

Homeopathic medicines, while sometimes controversial, have been reported by many to provide relief for various health conditions, from allergies to chronic pain. Their benefits are based on the principle of 'like cures like,' where substances that cause symptoms in a healthy individual can help treat similar symptoms in a sick individual.

Scientific evidence supporting the benefits of NHPs is growing. Numerous studies have demonstrated the positive effects of these products on health and well-being. For instance, a study published in the Journal of Clinical Pharmacy and Therapeutics found that certain herbal remedies could provide comparable relief to standard pharmaceutical treatments for conditions like anxiety, without the same risk of side effects.

Personal stories and case studies also highlight the positive impact of NHPs. Many individuals have found relief from chronic conditions through the use of these products, where traditional pharmaceutical treatments may have failed. These stories underscore the importance of NHPs as a part of a holistic approach to health and wellness.

The Impact of Regulations on NHPs

The regulatory landscape for Natural Health Products (NHPs) in Canada is undergoing significant changes, and these changes are having a profound impact on the industry. The increased costs and bureaucratic red tape associated with these new regulations are causing a ripple effect, affecting everything from product availability to consumer choice.

One of the most immediate consequences of these regulatory changes is the increase in costs. Many brands are facing dramatic price increases, and some are even considering leaving the Canadian market altogether. According to a recent survey, one in five brands stated they are seriously contemplating exiting the Canadian market due to these regulatory changes. This could lead to a significant reduction in the availability of NHPs for Canadian consumers.

The new regulations are also impacting product choice. Over 70% of brands indicated they would have to pull products from the market if the changes go through. This is because the complicated and unnecessary changes are forcing brands to evaluate their product line and drop products that are too expensive or unprofitable to maintain under the new regulations.

Small, local businesses are particularly vulnerable. These businesses often lack the resources to navigate the increasingly complex regulations and lengthy approval processes. As a result, they may be priced out of business, with 83% of companies saying it will be challenging to absorb the costs of these changes.

The new regulations also pose a barrier to innovation and the introduction of new products. The regulatory burden may deter exciting new products and international brands from entering the Canadian market. Furthermore, the new regulations are increasing the amount of packaging for the same amount of product, reducing recyclability, and adversely impacting the environment.

On July 6, 2022, Health Canada published new labelling requirements under the Natural Health Products Regulations (NHPR) that are set to come into practice in 2025. The intention is to ensure label information is presented in a legible and comprehensive manner. However, the government did not consider industry feedback on these changes, conduct user testing, or consult labelling sciences to ensure the changes would indeed result in a clearer, more consumer-friendly label.

An Economic Impact Study launched to assess the impact of these regulations found that 76% of brands say there is a high/very high chance they will need to pull product from the market as a result of these regulations. Furthermore, 66% of companies said it would have a negative impact on employment.

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Advocating for Access to NHPs

In the face of these regulatory changes, it's crucial for individuals who rely on Natural Health Products (NHPs) to take action. Advocacy is a powerful tool that can help protect access to these essential health products.

One of the most direct ways to advocate for access to NHPs is by reaching out to elected officials. 'Save Our Supplements' provides resources for individuals to send letters to their Members of Parliament. These letters can express concern about the changing regulations and their impact on the availability and affordability of NHPs. By voicing these concerns, individuals can help influence policy decisions that affect access to these products.

In addition to sending letters, there are other ways to get involved. This can include sharing information about the issue on social media, signing petitions, and participating in public consultations or forums. Every action, no matter how small, can contribute to the larger advocacy effort.

There have been success stories of advocacy efforts making a difference. For instance, public outcry has previously led to revisions in proposed regulations, demonstrating the power of collective action. These successes underscore the importance of advocacy and the impact it can have on protecting access to NHPs.


The importance of saving our supplements and protecting access to NHPs cannot be overstated. These products play a crucial role in the health and well-being of many Canadians. The changing regulations pose a significant threat to the availability and affordability of these products.

However, through advocacy and collective action, we can influence these regulatory changes. By understanding the impact of these changes and taking action, we can help ensure that NHPs remain accessible to all who rely on them for their health and well-being.

The future of our industry depends on our ability to navigate these changes and advocate for the continued availability of NHPs. At Win in Health, we are committed to doing our part to ensure that future. We stand with 'Save Our Supplements,' and we stand with all Canadians who rely on NHPs for their health and well-being. Together, we can make a difference.

Save Our Supplements
The Government of Canada is making changes to treat safe, natural health products like pharmaceutical drugs. Send a letter to your MP to Save Our Supplements.